You call it creative strategy, I call it having worked in Social Media since 2014. For the past decade, I’ve been navigating the ever-changing platforms and developing content plans, growth strategies, special activations, influencer marketing and anything else that clients’ audiences may come across when scrolling through their socials.

During my journey on social media, advertising on Meta, TikTok and Google has been a huge part on most of my jobs since 2017, when I hit “publish” on my first ever paid campaign. Since then, I’ve carefully put together creativity and strategy to plan and execute strategies for brand visibility, lead generation, sales and community growth & engagement.

Working in social media means owning your projects, and boy… is there a lot to do! Thanks to my experience managing 30+ brands and social teams across all industries, I’ve organized deadlines, liaised with multiple teams at once, updated clients and stakeholders daily and always kept business goals, KPIs and data at hand to make sure we were all driving in the same direction.

Social Media is nothing if not data-friendly: everything can be measured, analyzed, and optimized. Over the years, I’ve learned to identify the metrics that truly drive value for each project. I enjoy transforming data into insights, insights into strategy, and strategy into creative action. By combining analytical rigor with innovation and creativity, I help elevate projects to the next level.

Since starting as a Community Manager in 2014, my role within teams has evolved with every agency and company I’ve worked with. Since 2018, I’ve led and mentored teams of social media managers, paid media specialists, influencer strategists, and social creatives. From organizing daily workflows to handling problem-solving and crisis management, I’ve built a reputation as a reliable, assertive, and supportive leader.